Pink Ribbons, Inc. (2011)
6.5
/10 By 10 Votes
Overview : Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Release Date : September 11, 2011
Runtime : 97m
Genre : Documentary
Companies : ONF | NFB
Countries : United States of America, Canada
Keywords : breast cancer, marketing, corporatism, woman director
